Aveeno Daily Moisturizing Lotion is clinically proven, fast-absorbing formula locks-in moisture to help protect and nourish normal to dry skin. The formula preserves the skins natural microbiome for healthy looking and more resilient skin with improved moisture barrier from 1st use. At AVEENO, everything is rooted in their belief that balance is the key to well-being. Therefore use of ground-breaking science to transform natures ingredients into products that rebalance and renew skin.